THE SOCIAL CONCEPT, INC.
Boston & Needham, Massachusetts
Good Branding Is More Than Logo Design
Branding is sorely misunderstood. Most people think of it as just a logo. Although that’s part of it, branding is way more than that.
Branding is the personality of your business. It communicates what makes you different and why someone should choose you.
Essentially, branding is the lifeblood of your business that should permeate through all of your marketing efforts. Your logo, website, collateral materials, packaging and entire customer experience should have the fingerprints of your brand all over it.
That’s why it’s so important to get your branding right.
Many companies feel stuck when it comes to branding or feel their brand identity has grown stale and lifeless.
Chances are you know what your brand is about deep down. We just help you unlock those ideas to create a well-defined brand identity.
BRAND
DEVELOPMENT
Our team of experts will work closely with you to develop a brand identity that positions your company within the marketplace and distinguishes you from your competitors.
Our branding process includes creating a compelling strategic positioning statement with unique selling propositions that resonate with your target audiences. We will then incorporate your brand attributes into every internal and external point of contact - website, social media platforms, advertisements, and sales collateral - to ensure the power and consistency of your message.
Whether you’re introducing a new brand or need to re-energize an existing one, We will help you define and establish your brand, while providing you with recommendations for building recognition over time.
Our Branding Services Include:
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Brand Messaging
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Strategic Positioning
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Visual Identity
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Brand Communications Strategy
This process starts with a brand development workshop and creative brainstorming session to get to know your company. From there, we’ll conduct customer interviews and competitive research to build brand messaging and a logo package that sends just the right message to help you stand out from the competition.